AdShift creates opportunities for publishers to increase profits. We:
The internet is the fastest-growing advertising medium — 14.6% a year according to ZenithOptimedia. Total ad spend across all media is forecast to grow globally, yet advertising expenditure in magazines and newspapers is declining. The dollars are moving online.
Tectonic AdShift is a unique service that helps publishers profit from online advertising — with a combination of consulting, operational and technical capability that positions publishers to grow their online business.
Digital publishers of all sizes are innovating to enhance the effectiveness of online advertising — you can join them. With online advertising budgets increasing, is your business positioned to maximise this opportunity? Don’t be left behind — Tectonic AdShift can help.
AdShift developed to meet the needs of online publishers. Tectonic’s years of experience in production and ad operations inside the online advertising industry has worked for publishers to:
AdShift will increase profitability of your online publications through our proven processes.
We’ve had Tectonic work with us on five of our sites for the past 18 months, managing ad space. They’re an incredibly knowledgeable team that have recommended and implemented successful traffic building strategies. Ad sales on our sites have increased dramatically in that time, to the extent some of our premium ad spaces are now consistently booked out. Our advertisers really appreciate the quick turnaround and accuracy Tectonic AdShift delivers.”
Michael Lynch, Publisher
Campaign Brief and Bestads
Increase the value of your ad space — attracting premium ad spend requires innovative and effective advertising opportunities. Vanilla ad units aren’t enough. AdShift will analyse your publications and implement changes to increase the value of your ad space.
Advertising operations — our team will provide sales support to your existing sales staff to maximise sales of online advertising space. This includes training, proposal writing, creative development, campaign management and reporting. Our full service approach ensures your sales team can focus on sales without operations hassles distracting from driving revenue.
Grow your audience — advertisers want to reach your audience. The larger and more precisely targetted your audience, the better. We’ll develop and implement practical strategies to build the size and value of your online audience through social media, email, user experience, search engine optimisation, cross promotion and more.
AdShift from Tectonic Digital provides us with a no-risk solution for monetising our online audience. With 60,000 monthly visitors and limited budget, we have to constantly strive to differentiate ourselves from the bigger players. By using AdShift, we have a fully managed service that provides pitch support, creative services to advertisers and full management of our customer's campaigns. Since using AdShift, we generate significant revenue from our online audience, without additional staff or significant capital expense. Without AdShift, our business wouldn’t exist.”
Ben King, Publisher
Grow your business without worrying about hiring, training and retaining ad operations staff. As a specialist team serving small to medium publishers, AdShift can handle daily operational ad management tasks for you, freeing your resources to focus on the content of your core business.
Getting started with AdShift is easy and low cost — even no up-front cost (ask us about that). We start by getting an understanding of your business and needs — and tailor a solution to suit your requirements. We’ll help to streamline your ad management processes into an efficient and customer-friendly success.
With AdShift, you have easy access to the production capability of Tectonic Digital — a specialist digital company with deep experience in online advertising, user experience, social media integration and online content publishing.